The branding of coffee roaster and cafe Common Room in Costa Mesa, California is a simple two-dimensional, flat icon of a coffee cup and saucer. It appears repeated in a diagonal pattern across the cafe’s exterior, a mysterious gray single-story brick warehouse-type building in a light-industrial business park devoid of shops and the hustle-and-bustle street traffic that comes with it. The windows are darkly shaded. Both its location and secretive minimalist architectural design give it an air of mystique.
Maximalist German publisher Taschen, producer of epic coffee-table books devoted to all things art and design, has recently given its Los Angeles gallery a wholesale pink makeover. It’s part of the company’s promotion of its new book celebrating the work and career of L.A.-based British artist David Hockney. The gallery is playing host to Hockney’s paintings. The pink exterior is accented with a bold, all-caps, blue treatment of the books title: “A Bigger Book.” The colors reference colors often used in Hockney’s many painting of Los Angeles. Pretty awesome.
There must be a word in the English language for when a thing is designed to look like another object with which it’s associated in some practical way, but we can’t find a suitable word. Take for example, this bicycle rack in Silver Lake, in Los Angeles. The rack is shaped like a set of bicycles. It’s a nice touch that makes an otherwise mundane, utilitarian piece of street furniture into an amusing part of the urban landscape. The bicycle shape of the rack communicates its purpose, making the rack easier to visually identify at a distance and thus the search for it that much easier. As for a suitable word, we suggest creating a new, more applicable word. Our suggestion: “resembladinger.” It’s a portmanteau we mashed up from the the words “resemble” and the old Germanic word “ding,” which means thing. We added an “-er” suffix for effect and to suggest it having a practical, tool-like quality. Any other suggestions? Let us know.
A classic example of Los Angeles movie-theater architecture from the early days of cinema, the Vista on Sunset Boulevard in Los Feliz is a landmark. Built in 1923, it has been a part of the LA urban landscape for nearly a century, from the silent-film era through to the recent “La La Land,” which can be seen promotoed on the theater marquee.
The Parisian clothing and retail brand A.P.C. recently opened a shop in Silver Lake in Los Angeles. Like may of this French fashion label’s stores, whether it’s in Tokyo, Paris or New York, this new LA outpost has its own distinct interior design aesthetic, different from all the other A.P.C. stores, yet inscrutably “on brand” in its warm minimalism.
A.P.C. stores embrace the constraints and quirks of the space they occupy and subtly absorb the character of the surrounding neighborhoods they’re in. At the Silver Lake store, the tiered shelving system is the foremost feature of the space. It’s a piece of architecture in and of itself within the shop space, built in smack in the center of the store and easily eating up much of the architectural footprint. Customers can walk through it.
The plain distilled earthiness of the wood suggests a casual, clean organic aesthetic in sync with the Southern California “canyon spirit” style, but the thin bars of LED lights augment this with a restrained hint of the Hollywood glamor. All in all, it sweetly aligns with the the clothing brand’s style of fashion.