The Parisian clothing and retail brand A.P.C. recently opened a shop in Silver Lake in Los Angeles. Like may of this French fashion label’s stores, whether it’s in Tokyo, Paris or New York, this new LA outpost has its own distinct interior design aesthetic, different from all the other A.P.C. stores, yet inscrutably “on brand” in its warm minimalism.
A.P.C. stores embrace the constraints and quirks of the space they occupy and subtly absorb the character of the surrounding neighborhoods they’re in. At the Silver Lake store, the tiered shelving system is the foremost feature of the space. It’s a piece of architecture in and of itself within the shop space, built in smack in the center of the store and easily eating up much of the architectural footprint. Customers can walk through it.
The plain distilled earthiness of the wood suggests a casual, clean organic aesthetic in sync with the Southern California “canyon spirit” style, but the thin bars of LED lights augment this with a restrained hint of the Hollywood glamor. All in all, it sweetly aligns with the the clothing brand’s style of fashion.
The French clothing label A.P.C. is one of our all-time favorite style brands, and we’ve been buying shirts, sweaters and jeans at their shops in Paris, New York, Osaka and Tokyo for many years while on our travels and living abroad. While A.P.C.’s retail presence in the U.S. and even is native France is relatively small, the company has many boutiques big and small throughout Japan’s major cities. This one pictured here is in the chic Tokyo neighborhood of Daikanyama, tucked between Shibuya and Naka-Meguro. It’s a tiny storefront and shop space, but it has this beautiful, minimalist style than manages to fit right into the neighborhood’s quiet ambiance and human-sized architectural scale. It’s also incorporated some leafy greenery into the space. And it’s totally “on brand.”