“And if you do, never stop” These were the searing copy lines from an iconic advertising campaign in the 1980s by the highly-influential Gotcha! surf brand. The company was started by Michael Tomson, a former South African pro surfer whose celebrity in the surfing world was due almost as muchContinue Reading

Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.

Among these billboard postings on Broome Street¬† in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In thisContinue Reading

We liked how the text was formatted and the colors in a presentation we attended Wednesday by trailblazing advertising executive and entrepreneur Cindy Gallop. The slide pictured here says “The new marketing reality is COMPLETE TRANSPARENCY.”