Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.
This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style.
America’s premier professional soccer league, Major League Soccer (or “the MLS”) started its 2013 season this month. Billboard ads and wild-posting ads for New York’s team, the Red Bulls, have been appearing throughout the city promoting the club’s stars and schedule, as pictured below. As many readers of Global Graphica know, we’re big “football” or soccer fans here, though mostly of the European teams and leagues, especially the Champions League and English Premier League. By comparison, the caliber of MLS soccer is of a lower standard that what you see in Europe and we don’t follow the MLS. But we’ve been to a few Red Bulls matches at their shiny, sparkly and well-organized stadium, the Red Bulls Arena across the Hudson River from Manhattan in Harrison, New Jersey, and we’ve always had a superb, rollicking good time. Not too mention we’ve had the chance to see International French soccer legend Thierry Henry play every time. He joined the club in 2010. That alone has been worth the price of admission.
These wheat-pasted Alife ad posters on Crosby Street, in SoHo, are trying to be provocative but feel conceptually kind of tired to us, even though we’re seeing them here for the first time. We suppose the ads work on a brand-awareness level, since we’d forgotten the clothing brand and hadn’t seen it anywhere for awhile. Maybe our tastes have changed and where we shop for clothes isn’t where Alife is stocked anymore.