Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.

Brand-awareness ads in magazines rarely come as simple, bold and minimalist as this two-page spread for the Italian bicycle maker Bianchi in the Dutch cycling mag Soigneur. Aside from logotype and slogan on aquamarine-like blue, the pages are blank. Love love love the color.

America’s premier professional soccer league, Major League Soccer (or “the MLS”) started its 2013 season this month. Billboard ads and wild-posting ads for New York’s team, the Red Bulls, have been appearing throughout the city promoting the club’s stars and schedule, as pictured below. As many readers of Global GraphicaContinue Reading

These wheat-pasted Alife ad posters on Crosby Street, in SoHo, are trying to be provocative but feel conceptually kind of tired to us, even though we’re seeing them here for the first time. We suppose the ads work on a brand-awareness level, since we’d forgotten the clothing brand and hadn’tContinue Reading