Tag Archives: ads

Japanese Summer “Hanabi”-Themed Billboard Ad For Coca-Cola … Tokyo

Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.

Funny … “This is a Generic Brand Video”

This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style.

This Is a Generic Brand Video from Dissolve on Vimeo.

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Our Favorite Commercial of the Past Year

Our favorite TV commercial of the past year is this little seen spot for Hennessey Cognac that was dreamt up by ad agency Droga5. Below is the extended cut version of the commercial.

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Super Minimalist Bianchi Bicycle Magazine Ad

Brand-awareness ads in magazines rarely come as simple, bold and minimalist as this two-page spread for the Italian bicycle maker Bianchi in the Dutch cycling mag Soigneur. Aside from logotype and slogan on aquamarine-like blue, the pages are blank. Love love love the color.

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New York Red Bulls Soccer Clubs Ads

America’s premier professional soccer league, Major League Soccer (or “the MLS”) started its 2013 season this month. Billboard ads and wild-posting ads for New York’s team, the Red Bulls, have been appearing throughout the city promoting the club’s stars and schedule, as pictured below. As many readers of Global Graphica know, we’re big “football” or soccer fans here, though mostly of the European teams and leagues, especially the Champions League and English Premier League. By comparison, the caliber of MLS soccer is of a lower standard that what you see in Europe and we don’t follow the MLS. But we’ve been to a few Red Bulls matches at their shiny, sparkly and well-organized stadium, the Red Bulls Arena across the Hudson River from Manhattan in Harrison, New Jersey, and we’ve always had a superb, rollicking good time. Not too mention we’ve had the chance to see International French soccer legend Thierry Henry play every time. He joined the club in 2010. That alone has been worth the price of admission.

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ALife Wild-Posting Ads in SoHo … New York

These wheat-pasted Alife ad posters on Crosby Street, in SoHo, are trying to be provocative but feel conceptually kind of tired to us, even though we’re seeing them here for the first time. We suppose the ads work on a brand-awareness level, since we’d forgotten the clothing brand and hadn’t seen it anywhere for awhile. Maybe our tastes have changed and where we shop for clothes isn’t where Alife is stocked anymore.

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