This is the outdoor billboard ad for the recent controversial Calvin Klein Underwear ad featuring Canadian pop star Justin Bieber. This particular billboard spot — a massive ad space on the side of a building in SoHo — has been occupied by Calin Klein advertisements for more than a decade.
Among these billboard postings on Broome Street in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In this