Category Archives: Spaces, Places & Architecture

Informative: Tips on Retail Decor Part 1 – Surfboards

Want to add a bit of sexy, aspirational flair to your retail / dining / third-wave coffee establishment, something with a bit of totemic presence and cool-mystique lifestyle cachet?

You say “YES! Yes, I do!” In that case, here’s a tip: Add a surfboard.

That’s it. Just mount a bright colorful surfboard on the wall. Or tuck a couple of beat-up shortboards in the corner of otherwise dead interior space. 

If the board still has wax on it, so much the better for authenticity. If it’s a dinged shortboard autographed by a pro surfer — say, 11-time world champion Kelly Slater — and covered in garish energy-drink sponsorship stickers, well, that’s just great. If it’s a pristine, glossy longboard in a bright, yummy candy color that makes you want to lick the board, that’s fantastic. 

By doing so you’ll have added tremendous value to your business by improving the “customer experience,” and you’ll have instantly hipstafied your establishment by a solid 34%, minimum. We absolutely swear!

Many examples as follows …

From top to bottom: Sunny Days Cafe, Honolulu; Kono’s Restaurant, Haleiwa, Hawaii; G-Shock SoHo Store, New York; Louis Vuitton Store, Santa Monica, Los Angeles; Lost Weekend Cafe, Lower East Side, New York; Chanel surfboard signed by Gisele Bundchen at art gallery, Venice, Los Angeles.

New Issue of International Hipster Design-Porn Mag “Apartamento” Arrives!

We love Apartamento magazine. And so should you. The new issue of this mag devoted to “everyday interiors” and design/designers just arrived at our local purveyor of printed matter and it looks gooooooooood!

Unbearable Cuteness x Freakishness: Artwork at a Venice Beach Surf Shop

Mollusk is the wonderful name of a wonderful surf shop in Venice Beach, Los Angeles. It’s one of three such shops – the others are in San Francisco and the LA neighborhood of Silver Lake. These locations should tell you a lot about Mollusk. There’s a willfully underplayed and potent hipster factor at work here, and the shop has got a reputation for being intimidatingly cool for a certain subset of young adult and teenage surfers, who can sometimes be found lingering outside, tentative before entering this small but influential shrine of good-taste surf retail. (Clearly these kids have issues, but, hey, that’s on the kids, right?)

Mollusk is no ordinary surf shop and thank god for that, because comparatively speaking most shops suck in their seen-one-you’ve-most-certainly-seen-them-all ordinariness. Mollusk has fucking style. The gang that run it have taste, grit, and a keenly curated collection of hand-shaped surfboards. This taste extends to the decor and the artwork of the shop, like the painting pictured below of an unbearably cute if freakish half-furry creature and half-neoprene-clad humanoid surfer smoking a pipe while cruising a wave. The artwork is in the surfboard loft of the Venice shop, and it speaks thick volumes about Mollusk’s style.

“Mirage” at Desert X

Like a shiny extra-terrestrial bobble tucked into the foothills above Palm Springs, “Mirage” by Los Angeles-based artist Doug Aitken is among the most striking contemporary-art experiences of 2017. It’s probably the unofficial rockstar of Desert X, an inaugural exhibition of site-specific artworks mostly in the form of installations and sculptural objects spread across the desert landscape of the Coachella Valley.

“Mirage” is a literal house of mirrors. Its loose architectural form is a single-story ranch house in a nod to the region’s traditional housing style. But it’s a ranch house with a shape augmented by contemporary touches – a skylight, a balcony, a window-less chamber.

All that architecture is just a platform for Aitken’s bold visual statement and its main feature: The mirrored surfaces of the house inside and out. The exterior walls, and interior walls and ceilings, are mirrors reflecting the desert landscape outside and multiplying the reflections inside like a silverlight echo chamber. It is not enough to look at it.

Walking through “Mirage” is to be entranced by the unceasing play of light from every angle and reflective pane and by the all the possibilities in reframing your view of the bright desert outside through the house’s many windows 

Pacific Design Center

The collection of buildings that make up the Pacific Design Center is a bold, massive landmark of West Hollywood, in Los Angeles. Better known to Angelenos perhaps than the outside world, the PDC has aged remarkably well since the first of its buildings was completed in 1975. The building complex is visually striking and unmissable in its unusual use of primary colors and the asymetrical shapes of the buildings and their arrangement. The architecture was conceived by Argentine architect Cesar Pelli and the PDC seems as fresh a presence as any more recent and contemporary buildings in the area.

Common Room

The branding of coffee roaster and cafe Common Room in Costa Mesa, California is a simple two-dimensional, flat icon of a coffee cup and saucer. It appears repeated in a diagonal pattern across the cafe’s exterior, a gray single-story brick warehouse-type building in a light-industrial business park devoid of shops and the hustle-and-bustle street traffic that comes with it. The windows are darkly shaded. Both its location and  secretive minimalist architectural design give it an air of mystique.