Category Archives: Media & Advertising

Chalk Drawing of “Left Shark”

Within a couple of days of appearing as part of pop singer Katy Perry’s concert at the 2015 Super Bowl half-time show, “Left Shark,” an errant dancer dressed in a cartoonish shark costume, appeared as a chalk drawing in the lobby of an advertising agency.

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How YouTube Changed the World

The U.K. newspaper the Daily Telegraph has just published an excellent interactive feature titled “How YouTube Changed the World” that looks at the profound ways the online video website has impacted not just pop culture, but society, media, politics, celebrity and the world at large. YouTube is the third most-visited website in the world (Google and Facebook are first and second, respectively), and as such has a share of — has the attention of — a vast global audience.

As the Telegraph explains …

What is beyond debate is YouTube’s influence (spotted by a far-sighted Google in 2006, when it bought the site for $1.65 billion). Almost anyone can upload almost anything to YouTube, for free, and be in with a chance of reaching its one billion monthly users – whether they’re activists, terrorists, politicians or pop stars (or just the proud owner of a “mutant giant spider dog”). It has changed our world.

True that.

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That Massive Controversial Justin Bieber Billboard for Calvin Klein Jeans … SoHo, New York

This is the outdoor billboard ad for the recent controversial Calvin Klein Underwear ad featuring Canadian pop star Justin Bieber. This particular billboard spot — a massive ad space on the side of a building in SoHo — has been occupied by Calin Klein advertisements for more than a decade.

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Goodbye to Chuck Klosterman IV …

One of our New Year’s resolutions was to sift through our library here and choose books to throw out, give away or sell. Our bookshelves here at GG HQ in New York are overflowing with printed matter. It should be an easy task, but whenever we embark on one of these semi-annual house-cleaning bookshelf purges, we stumble upon an old book or magazine that stops us; its striking cover design or title forces us to pause and re-consider whether we should throw it out.

That was the case with the anthology of articles and essays by pop-culture writer Chuck Klosterman’s aplty titled “Chuck Klosterman IV,” pictured below. (The title is a nod to British rock legend Led Zeppelin, which the author devotes a dozen or so pages to.) The book’s cover design caught our attention again much like it did the first time we saw it while browsing the “New Non-Fiction” shelf at the McNally-Jackson Bookstore in Nolita.

Anyway, we spent the next hour re-reading a few of the articles and were tempted to keep the book, but in the end, we decided to say “Goodbye” to this volume and find it a new home with a friend or colleague who will enjoy its humor, insights and opinions. If you’re not familiar with Klosterman’s work, “IV” is a good intro. His book “Sex, Drugs and Coca Puffs” is one of the 2000’s pop-culture must-reads, and we highly recommend it.

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Media … Cool Japanese Surfer Magazines

Pictured below are copies of some local Japanese surf media we picked up in Tokyo. Given our addiction to surfing and our recent surf trip outside the Japanese capital, we were intrigued by these.

Pictured first is a copy of Off Season we found at the Saturdays Surf store in the Daikanyama neighborhood of Tokyo. Off Season is a large-format magazine-style newspaper that seems like — as its name suggests — is printed seasonally and sells for ¥200. The publisher is based in Kamakura, Japan, about an hour’s drive south of Tokyo. It’s really about surf culture than surfing itself.

A few days earlier we picked up recent copies of the super local Heisaura Coastal Press, a small-format “free paper” available at shops in and around Tateyama and the tiny beach towns along the southwestern tip of Chiba, where the surf culture is heavy and an obvious part of the coastal region’s character. Included is a map of all the key surf breaks along Heisaura’s stretch of beach, which goes on for miles and miles and a place we recently surfed.

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“Famous in Bushwick” Sticker in Nolita, NYC

This “Famous in Bushwick” sticker is for a roving creative party that started in Bushwick, Brooklyn (the name was a kind of joke on Manhattan’s monopoly on the fame game) but now happens at various venues around New York City. The sticker is on a sheet of aluminum that was part of some street artsy work on a wall near the corner of Mulberry and Kenmare streets in Nolita. The artwork was partially disassembled (i.e., torn off) before the FiB sticker was affixed.

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The $3.2 Million Comic Book Sold on eBay …

A copy of the first issue of the comic book Action Comics — in near mint condition — recently sold on eBay for $3.2 million. The issue was published in 1938 and purchased for 10 cents. It was in the pages of Action Comics where Superman first appeared. See the video below for more.

You can check out all the pages of the comic book in digital form online.

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In Tokyo … Awesome Ads in the Tokyo Subway, Vol. 2

The second of two examples of recent ad placements in the Tokyo Metro. This one is part of a Tokyo tourism campaign. Clever stuff. In the “You & Tokyo” campaign ad pictured below, a random assortment of common non-Japanese — and mostly Western — names are lightly integrated into the background of design in the top half of the ad around the word “You,” while around the word Tokyo in the lower half are names of various neighborhoods and famous sights around the Japanese capital.

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Photo by Mayumi Ihara. All rights reserved.

In Tokyo … Awesome Ads in the Tokyo Subway, Vol. 1

This recent indoor billboard ad (pictured below) in Tokyo subway stations is part of an integrated marketing campaign promoting the Tokyo Metro’s tourist information service. It ties in with a television commercial (see video below) that started airing in the Tokyo area earlier this year, and it coincides with a broader series of ad campaigns aimed at promoting Tokyo tourism in general.

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Photo by Mayumi Ihara. All rights reserved.

Mesmerizing … Steven Soderbergh’s Silent, Black & White Version of “Raiders of the Lost Ark” Paired to “The Social Network” Soundtrack

Acclaimed director Steven Soderbergh (“Ocean’s 11,” “Solaris,” “Sex, Lies & Videotape”) has released a full-length black-and-white version of Steven Spielberg’s action-adventure classic “Raiders of the Lost Ark” in HD. Soderbergh also removed the original soundtrack and dialogue and matched the film to Trent Reznor and Atticus Ross’s soundtrack music from the film “The Social Network.” The effect is mesmerizing. “Raiders” looks magnificent in black-and-white. It’s interesting how B&W makes the film feel like a product of the era in which story itself is set, i.e., the 1930s. Soderbergh mentioned several years ago his habit of watching the movies with sound and color removed as a method to better understanding staging and cinematography.

You can watch here.

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The New Issue of Acid Magazine Just Arrived …

Issue No. 3 of our favorite Euro-centric, global, artsy, small-format indie surf magazine has just arrived. We love Acid magazine, and this issue is a keeper (but aren’t they all? Yes, they are.) Lots of beautiful photography, essays and art in this one.

The previous issue was pretty awesome, too.

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“Water is the Most Essential Element of Life Because …”

This signage made our day. It’s in front of the Jolly Goat, a tiny espresso bar in Hell’s Kitchen, in New York City, and reads: “Water is the Most Essential Element of Life Because w/out water you can’t make coffee.” True.

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