Category Archives: Design

DESIGN LUST: SURFBOARD SHOP THINLY DISGUISES ITSELF AS ARCHITECTURAL DESIGN FIRM

It’s no secret that we here at Global Graphica are fond practitioners of surfing, the so-called Hawaiian “sport of kings.” After contemporary art and good espresso, surfing is our other true obsession.

So on our recent road trips up and down the SoCal coast in search of waves, we stopped in the seaside city of San Clemente, the self-proclaimed “Spanish village by the sea” and a hotbed of surfing and surf culture in south Orange County. There we popped into the Album surfboards shop for the first time to see for ourselves the brand’s famously beautiful and well-designed boards. 

We didn’t expect that the shop itself would be as beautiful as those boards. In fact, as we approached the entrance to the minimalist storefront, we were in the hottest of a hot secs stopped in our tracks. 

We stood, slacked-jawed and wondered, “Are we in the wrong place? This must be the office of an architecture firm, surely? Or perhaps a day spa designed for the publishers of Wallpaper magazine?”

It was none of those things, savvy reader! It was a surf shop. It was the Album surfboards shop.

We had found surfing’s Holy Grail: An aesthetically-pleasing retail experience ensconced in sophisticated, minimalist architectural design. Our hearts fluttered.

Most surf shops, ya see, they … well, they suck, aesthetically speaking. Most surfboard shapers and brands suck, aesthetically speaking. (As people, they’re awesome; They don’t suck.) But most of them have no taste.

And this bothers us, savvy reader. It tears at our souls. Album, however, has restored our faith.

DEAD PRINT MEDIA: THE NEW ISSUE OF APARTAMENTO MAGAZINE ARRIVES AND WE’RE GIDDY

There are few things in life that make us positively giddy with excitement. These few things are …

  • Good waves and the promise of good surfing;
  • A quad-shot espresso in a cup filled to the top with ice first thing on a hot, humid morning, preferably near a beach with good waves and the promise of good surfing;
  • Experiencing a bold, massive-scaled and amazing art installation, preferably after quad-shot espresso, good waves, good surfing, etc.;
  • Boarding a plane bound for a foreign country, especially after seeing amazing artwork, quad-shot espresso, good waves, surfing blah blah blah;
  • And … seeing a new, freshly printed issue of Apartamento magazine sitting neatly on the table at HQ.

The smell of the magazine’s thick, expensive paper stock can practically be sensed from a few meters away, which is like foreplay to thumbing through its pages.

Print media dead? Dying maybe, but not dead. In some cases, print media is positively thriving. For a few years now we’ve been in a new golden age of  excellent independent print magazines. For for some magazines, the content is such that it is best experienced in print.

. . . . .

最近は楽しいものがいくつかあります。私たちがApartamento誌の新版を見ると、とても幸せになれます。この雑誌はインテリアインテリア、アート、デザインに関するもので、美しいものです。内容は英語ですが、スペインとイタリアの編集者やデザイナーが作成しています。

New Issue of International Hipster Design-Porn Mag “Apartamento” Arrives!

We love Apartamento magazine. And so should you. The new issue of this mag devoted to “everyday interiors” and design/designers just arrived at our local purveyor of printed matter and it looks gooooooooood!