What’s Up with This Super-Targeted Billboard in NYC?

This somewhat cryptic message on this billboard in New York’s Hell’s Kitchen neighborhood would seem to be largely meaningless to most people who might see it. But for the 2,000 or so people who work at the global advertising agency Ogilvy (a.k.a., Ogilvy & Mather) and its worldwide headquarters, which occupies an entire building across the street form the billboard, the message is clearly aimed at them. The billboard is a click-baity type ad driving to a website for Intridea, a technology development company that’s pitching its services to major ad agencies.

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