In June, Tokyo Bike opened one of it’s minimalist bicycle shops on the Bowery, in New York City’s Lower East Side. The location is prime and puts the shop square in the heart of downtown’s art, culture and style scene: The New Museum is across the street, fashion photographer Terry Richardson’s studio is down the block, Helmut Lang is a few doors down the street, and dozens of art galleries and hip boite dot the surrounding border area where the LES meets Nolita.

It’s the first stateside store of the independent Japanese bike brand, and currently it’s only planned as a summer pop-up store. But depending on public reception and sales this summer, the company may be opening a permanent home in the city in the near future.

Tokyo Bike’s bicycles are designed in Japan, built (like most of the world’s bikes) in Taiwan, and designed with the concept of “slow” urban cycling, where the experience of an easy-going bike ride in the city trumps concerns for speed and high-performance. That said, TB’s bikes are remarkably light (perfect for carrying up and down the stairs of an NYC tenement apartment building) and styled with an understated, elegant minimalism.