The phrase “I need a Miracle” is the latest cryptic message to appear on the billboard on the side of building at the northeast corner of Delancey and Orchards streets in the heart of New York City’s Lower East Side. Previous messages have included “I can’t grow up,” and at other times the ad-space has been filled with commissioned original artwork. The billboard is a playful art-space run by the creative agency Wallplay, which also uses the retail space in the building to which the billboard is attached.

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