It lives … The Gucci-branded Fiat 500. We spotted this one in New York City’s East Village on the weekend. The Italian automaker has been doing some interesting things with its re-design and marketing of its classic 500 model (or Cinquecento, as it’s also known). With the launch of the new 500, Fiat embarked on an ambitious ad campaign and push into the U.S. market, which included a series of ads with Jennifer Lopez a couple of years ago. Gucci and Fiat are two massive, distinct Italian brands, but aside from their Italian roots, they’re vastly different: Luxury fashion-lifestyle vs. economy sub-compact cars that historically (before the current, re-designed 500) had a reputation for breaking down often.

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