ALife Wild-Posting Ads in SoHo … New York

These wheat-pasted Alife ad posters on Crosby Street, in SoHo, are trying to be provocative but feel conceptually kind of tired to us, even though we’re seeing them here for the first time. We suppose the ads work on a brand-awareness level, since we’d forgotten the clothing brand and hadn’t seen it anywhere for awhile. Maybe our tastes have changed and where we shop for clothes isn’t where Alife is stocked anymore.

20130408-141036.jpg

20130408-141047.jpg

20130408-141105.jpg