Super Awesome REI 1440 Project Website Design

Recreational equipment and outdoor clothing brand REI has launched the super awesomely design and fun interactive REI 1440 Project, a photo-timeline website that aggregates and displays user-generated photos for each minute of every day (there are 1,440 minutes in a day, hence the project name.) There’s a timeline that allows users to scroll back and see photos and the minute the images were posted. The site was just recognized as Site of the Day at The FWA.

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