The back cover of the recent spring 2012 issue of +81, the Tokyo-based Japanese-English design magazine, is a clever graphic representation of the relationship between artists and audience.

The spring edition of the magazine is devoted to how the visual identities (VI)  and branding was developed for various art museums around the world, including the Tate, MoCA, the V&A, the New Museum, and Barbican, among many others.

Among the highlights is Q&A interview with MoCA director Jeffrey Deitch and his go-to design partner Patrick Li.. Deitch founded and ran  the eponymous and influential  Deitch Projects gallery in New York City before heading to MoCA in Los Angeles.