Monthly Archives: April 2012

Guest-Blogger Report #1 TFF Wrap Party

Originality on deck at west 21st in Chelsea. We are here for the finale of the TriBeCa Film Festival and the decks are spinning, emerald green emerging from the floor, pushing up though the bass in between the concrete. The crowd is subdued, wont for intensity, douche bag quotient peaking, present company notwithstanding, but ultimately alive in the dude rocking the N98 Brasil track jacket. – Ryan

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Live Blogging TriBeCa Film Festival Wrap Party

We’re doing a little bit of live-blogging from the TriBeCa Film Festival Wrap party in New York City. The event winds down the festival and is a heavily branded example of aggressive corporate sponsorship.

Heineken, the beer brand, has sponsored the party and its branding is everywhere in the party space, a gargantuan warehouse on W. 21st, in the heart of the Chelsea art gallery district.

The warehouse has been designed with the Heineken’s logos and a lighting system that bathes the venue in the green color of the beer brand’s bottles and cans. A giant red Heineken star hangs from the ceiling.

They know what they’re doing and they’re doing it well.

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