We visited a photographer friend’s product lifestyle photo shoot held on the terrace of a penthouse apartment in Chelsea, in New York City, Sunday.

We’re not at liberty to disclose details of the shoot itself, but the 360 views of the NYC skyline were awesome.

Pictured here is the view looking east towards the recently minted “NoMad” neighborhood of Manhattan. “NoMad” for “North of Madison,” as in Madison Square Park.

The area is home to the Ace Hotel, a satellite Opening Ceremony clothing shop, the Breslin restaurant and (in Madison Sq. Park itself) the Shake Shack.