Last summer we bought an awesome Acne t-shirt at Opening Ceremony’s shop on La Cienega Boulevard in West Hollywood, in Los Angeles, and the tee came carefully wrapped in this tissue paper printed in a classic blue bandanna pattern.

From a distance, it looked like a real cloth bandanna, but on closer-inspection is was  obvious that it was wrapping tissue. We love when brands create experiences with clever,  whimsical, playful design with that dash of surprise that adds to the fun of  overall experience with the product or service.

The logo sticker that holds the folded tissue together around the shirt is pretty awesome, too.