To raise awareness and charitable contributions for victims of the Japan’s recent Tohoku Earthquake disaster, acclaimed clothing designer James Perse has designed a clever window display at the brand’s shops on Bleecker Street in New York’s West Village.

The window shows a Japanese flag or hi no maru. The sun is on the window and the field of flag is a hanging scrim in the background, which gives the usually fixed and flat graphical elements  a dynamic quality, as the the composition changes as shoppers walk by the window and view the display at a different angle.