Davos, Switzerland, is a famous Alpine resort town now better known globally for being the site of the annual World Economic Forum than for its ski slopes and chalet.  The WEF takes place this week, from January 26-30. In reading recent news about the event and town of Davos itself, we recently stumbled upon the official “wappen” crest, which we find striking in it’s utter simplicity and, frankly, its dullness. And , yet, it has a refreshing look.