Hearts Challenger, the pink ice cream truck often spotted at art and fashion events in New York and Los Angeles, is seen here as a collaborative brand-mashup with Colette, the influential Paris-based clothing-lifestyle store on Rue St. Honore. TheĀ  vehicle was parked on Ludlow Street, in the Lower East Side, in downtown New York City, as it was being prepared during the recent fashion week. The truck can often be found parked in front Global Graphica HQ on Ludlow.