Beautiful Louis Vuitton ad on the back cover of the Economist magazine. Three generations of globally-famous soccer superstars appear in the ad: From left to right, Pele (Brazil), Zinedine Zidane (France), and Diego Maradona (Argentina). The advertisement ran during the final weeks of the recent 2010 FIFA World Cup in South Africa. Each of these players has played in the tournament. That they are playing “foosball” (“fussball”?) is a brilliant touch.