One is that billboard champions the photography by announcing the “collaboration” of the model and photographer for the ad. This is in line with Absolut’s long-standing tradition of supporting, promoting, sponsoring and co-opting art.
The model is the hottish up-and-coming actress Zooey Deschanel, who appears here in a sexy, sassy style in sharp contrast to many of the characters she portrays in film.
The photographer is well-known former model and fashion shutterbug Ellen von Unwerth.
The second striking thing is that the billboard is actually two billboards that allow for a both the standard horizontal composition and the vertical part of the photography and Deschanel’s figure.