Time Magazine’s Obama “Man of the Year” Cover

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Street artist and graphic designer Shepard Fairey takes his Obama poster design to the mainstream media. The Los Angeles-based Fairey created the cover artwork for Time magazine’s Man of the Year issue, which awards U.S. President-Elect Barack Obama with the title. During the recent election, Fairey designed a series of pro-Obama street-art posters. The presence of these as wheat-paste street art in American cities amounted to a guerrilla marketing campaign for the Democratic Party candidate. The poster design incorporated Obama’s image shaded with the symbolic colors of red and blue. The word “Hope,” an important theme of the Obama campaign, ran across the top of the poster. The Time cover is a version of this design concept.

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