Close-up of detail from amusing new ad campaign for fictional “Be Kanye” product — pills that turn you into hip-hop megastar Kanye West. This ad is on the interior of New York City subway trains. The behind-the-scenes company behind ad campaign is Absolut vodka. The ad has nothing to do with Absolut, but we presume it’s a way to generate some buzz and get people talking (or blogging) about it or posting pictures of it (hey, OMG, it worked!)

© Ivan Corsa Photo – Street Art Images