Here’s the context shot of the CourtTV billboard apartment building.

It seems like there’s clever billboard advertising everywhere in New York City, so when we see a billboard that actually stops us in our tracks and makes us pause and smile (and snap a bunch of pictures while we’re at it, too), well, that’s something. That’s what happened when we saw this massive ad-screen for CourtTV. The ad has been designed as the side of the Soho tenement apartment building upon which it’s hung. In the windows, shadows suggest tenants engaged in criminal intrigue. The apartment buildng is at the corner of King St. and 6th Avenue, a block south of Houston St., in a neighborhood that is home to some of the hottest, most acclaimed advertising agencies in the world.

Ivan Corsa Photo