Walk This Way – 1

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One more shot of the clever use of scaffolding space by Digital Ink to advertise its business in New York.

This image doesn’t really need explanation … well .. okay, maybe it does … a little. Whenever a building undergoes some sort of renovation work in New York City, scaffolding is placed on all sides of the building adjacent to the sidewalk. The scaffolding covers the sidewalk, and the sides of the structure is often repurposed as billboard space and as a placeholder for signs of those street-level retail businesses whose front signage is blocked by the scaffolding. Pictured here and below is a cheeky use of scaffolding space as signage by Digital Ink, an electronic printing company on Varick Street in Soho.

Ivan Corsa Photo