Up from the underground with some overground marketing, it’s the We Are The Superlative Conspiracy, a hip clothing label and shop new to the retail landscape. We’ve seen some of their merch and it’s rad – love their kicks, original, fresh design. The company is opening its first New York City shop on Lafayette Street in Soho. This shot shows a display-window sign announcing the forthcoming occupancy by WESC and gives you the flavor of the label’s aesthetic and sensibility.

Ivan Corsa Photo

Music On Our Apple iPod: Royksopp “Melody AM”
Kicks On Our Feet: Converse Black