Time Magazine is engaged in an unusual billboard advertising stunt. On a white fabric screen hanging from the side of a building at Houston and Wooster streets in Soho, a large colorful tag has been aerosoled. The graffiti is first rate and unhurried (unlike a lot of “ups,” which are often written with hasty economy). The artist, or “writer,” is Cope2 (or “CopeII”), a well-known veteran of the NYC-graf underground. According to sources, the idea is that each week, more aerosol art will go up on the screen. By the end of a month, Time magazine’s branding will go up in the space. Now who said advertising wasn’t fun anymore? We’ll document the series here on Global Graphica in the coming weeks. Stay tuned.

Ivan Corsa Photo