Found this faded massive advertisement on the side of a building in the far West Village, where the hood morphs into the Meatpacking District. This sign is really old. The neighborhood must have been quite different back when this ad pushed parking space and a car dealership. The nabe has changed dramatically since the sign was put up and the car dealership — despite our best search — no longer exists. Now the area has the most desirable apartments, brownstones and townhouses in New York City and — per square footage — the most expensive residential real estate in all Manhattan. That real estate boom and the local trendiness of the Meatpacking Distirtc has fueled the numerous nearby loft conversions.
Ivan Corsa Photo