We spotted this truck on a block in downtown New York City where Chinatown and Little Italy converge, overlapping each over to create a an weird, intermingling sino-italian cultural landscape of dim-sum palaces and trattorias. In any event, we just thought the logo on this truck for “Bally Produce Corp.” was a really cool piece of graphic design and brand/identity, especially in the way it incorporates Chinese pictograms.

Ivan Corsa Photo