The famous Sheraton Royal Hawaiian hotel on Waikiki Beach, in Honolulu, is a classic, old-school luxury hotel. Its official logo is its venerable seal, pictured above. As design, it builds on the classic imagery and design conventions of both Western and Hawaiian nobility, and in doing suggests a degree of “class” and hence luxury in much the same way that many other products (tobacco packaging especially comes to mind) have used the same types of design motifs to lend a greater versimilitude of quality and appeal to social aspirations of target consumers.

Ivan Corsa Photo