The artist(s) who goes by the name Faile is among the stars of the global street art underground. This artists work takes several forms, but the most striking are wheat-paste posters like the above image, wwhich we snapped in the SoHo lofts district, in New York City. In this case, the subject is the mega-famous celebrity Michael Jackson, who the media have called King of Pop. The Michael depicted in this poster looks like the early 1980’s-era Michael of “Billie Jean” and “Thriller” fame. Faile has explained in “Street Logos,” Tristan Manco’s excellent book on street art, that artists use methods similar to advertisers and brand strategists and that images artists create — like those created by marketers — can be powerful because they can communicate so much with so few words.
Ivan Corsa Photo