SSUR Plus is a select shop and exclusive, niche brand (along the lines of A Bathing Ape or Alife) of hip-hop-inspired casual clothing — hoodies, tees, jeans and gear. The store attracts hipster tourists from as far away as Tokyo and Stockholm. Its front window is the bomb! The Bruce Lee image etched into frosted glass and the electronic ticker at top is a stunner. Check it out on Spring St. in NoLIta.