Kate Spade Treatment for Scaffolding

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Popular purveyor of smart, classic handbags and accessories, Kate Spade has a massive and always busy store in the heart of the Soho lofts-and-shops district in New York. Even at a time when there’s construction work or renovations being done and scaffolding surrounds the landmarked cast-iron loft building where the store lives, Kate Spade manages to add some color to a drab situation. Here the apparati is covered with a Kate Spade pattern one might find in a design for a bag, wallet, shoe or belt. The vivid colors of the graphic pattern replace the usual store signs, which are sedate and hidden by the scaffolding, and double as billboard advertising.