Marketing Spiderman

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With the Spiderman sequel hyped to be among the blockbusters of the summer movie season, marketing for the film has resulted in this larger-than-life balloon of a crawling Spidey attached to an apartment building in Union Square. There’s no denying that it’s a cool form of promotion. We just want to know what the residents were paid for allowing a giant superhero to cling to their building.

Ivan Corsa Photo